Food advertising usually refers to human emotions, affecting health and safety; it also influences shaping the nutritional attitudes of the society. Thistrend also appears on the market of dairy products, which playsan important health role in the human diet. In recent years, dairy fermented beverages and probiotic milk drinks have become a very dynamically growing segment of the food market. The introduction of these products to the market resulted in increased expenditures of competing companies on their advertising.Therefore, the aim of the work was to examine the impact of advertising on consumer nutrition decisions in the field of dairy products, inparticular products enriched with probiotic bacterial strains, included in the functional food group. The research was carried out using a questionnaire specially developed for this purpose, among respondents over 18 years of age. The collected data was presented by means of graphs and then subjected to basic statistical analysis adequate to the nature of the variables.The research showed, among others, that although the attitude of buyers to advertising is diverse, it is, however, a factor that significantly affects consumers' decisions and is an important source of information for them on the market of dairy products enriched with substances positively affecting the digestive system. This information indicates the positive role of food advertising, shaping the right nutritional attitudes of the society and promoting positive changes in food consumption.