The role of food product features in the purchase process by consumer generation X and Y

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Springer
Eurasian Business Perspectives. Proceedings of the 24th Eurasia Business and Economics Society Conference / (eds.) Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
Angielski
978-3-030-18651-7
2019
Cham, 2019
s. 13-25
Eurasian Studies in Business and Economics
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