Xanthohumol, a major prenylated chalcone found in hop resin, has recently attracted scientific interest due to its health-promoting properties. In the present work, we investigated the mechanism of xanthohumol cyclization to isoxanthohumol in an aqueous solution with a high pH by means of UV–Vis spectroscopy and liquid chromatography. The results were modeled by DFT methods with the SMD solvation model. The results of theoretical calculations were consistent with experimental data. The proposed mechanism comprises two stages, where the first step involves cyclization of xanthohumol ions and the second step involves the addition of H+ ion from a water molecule to an isoxanthohumol ion. The second step is responsible for the stabilization of isoxanthohumol. Based on these results some practical information can be drawn, which may be important from the point of view of the problem xanthohumol stability in commercial dietary supplements.